Other sources of demographic data include the following: Using LinkedIn, Facebook and other social media sites, businesses can gather data on metrics, such as age group, educational background, geographic location and travel preferences, providing insight into the target audiences. Social media is an important source of data on demographic characteristics. This specific demographic information is essential when preparing messaging or promotional content to ensure that it reaches its target market and addresses specific metrics, such as age group and ethnic group. Virtually any organization trying to sell products and services to a target audience uses market research to gather demographic data, market segmentation data and related statistical information to formulate its marketing strategy. Targeting specific groups of customers enables more efficient allocation of marketing resources and increases the opportunities for cross-selling and up-selling. Some examples of the most common customer demographics for business purposes include the following:ĭemographics and demographic segmentation are a key element of customer segmentation, which involves profiles that are based on grouping people together who have similar demographic characteristics. The term also refers to the study of such categories in a business context.Īn endless number of variables can be used to categorize customers and potential customers.
Customer demographics are categories of consumer populations that are useful to a business for purposes, such as marketing and product design.
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